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Ms. Thaksala Weerasekara

Lecturer Probationary

Contact

Profile

Ms. Thaksala Weerasekara graduated from the Faculty of Management and Finance, University of Colombo with a Bachelor of Business Administration in Marketing Management (Second-class upper). Additionally, she pursued a Master of Business Administration in Marketing at the University of Colombo.

Ms. Weerasekara brings over 7 years of corporate experience in the Agri export industry, with a focus on roles pertaining to International Marketing and Business Development. Prior to joining NSBM, she served as a visiting lecturer for nearly 3 years at both the Sri Lanka Institute of Advanced Technological Education and the University of Colombo.

In her pursuit of professional development, Ms. Weerasekara successfully completed a Diploma in International Trade Management offered by the National Institute of Exports, followed by a Certificate in Operational Aspects of International Trade offered by the Sri Lanka Export Development Board. She is an Associate Member of the Sri Lankan Institute of Marketing and currently serves in the Department of Marketing and Tourism at the Faculty of Business of NSBM Green University.

Research Interest

  • International Marketing
  • Product and Innovation Management
  • Brand Management
  • Consumer Behavior and Business Development in Emerging Markets.

Memberships

  • Associate Member of the Sri Lankan Institute of Marketing

Journal Publications

  1. Jayasinghe, J.A.S.C. and Weerasekara, W.M.T.K., 2021. Impact of Green Attributes on Revisiting Intentions of Tourists in Sri Lankan Hotels: The Mediating Effect of Overall Satisfaction. Sri Lanka Journal of Marketing.
  2. Weerasekara, W.M.T.K. and Jayasinghe, J.A.S.C., 2020. Impact of Green Practices on Behavioral Intentions of Tourists: A Study in Sri Lankan Hotels. Sri Lanka Journal of Advanced Social Studies, 10(1).

On Going Research

  • Exploring drivers behind authentic brand development; Multiple case analysis of Sri Lankan Tea export industry