The inaugural edition of the International Journal of Contemporary Business Research (IJCBR), published by NSBM Green University, was launched at the 5th International Conference on Business Innovation held on 25th November 2022 at NSBM Auditorium.

IJCBR is a multidisciplinary peer-reviewed journal that publishes the highest quality original research papers in the field of business and related domains of study as an outcome of NSBM’S Faculty of Business.

The first edition of IJCBR attracted scholarly research with a focus on empirical, theoretical as well as applied research in the fields of management, accounting and finance, marketing and tourism management, operations management, and general management fields. The articles published in this proposed bi-annual journal are believed to play a pivotal role in aiding both scholars and practitioners alike to understand the field of business and drive impact-led actions.

er mattis, pulvinar dapibus leo.