BM (Hons) In Marketing Management
UGC APPROVED – OFFERED BY NSBM
Duration - 4 Years (Full time)
You can now step confidently into the ever-evolving global business landscape with NSBM’s cutting-edge Marketing Management Degree! This is designed to empower future leaders focusing on nurturing a diverse range of business competencies, placing a special emphasis on the realm of marketing. The comprehensive curriculum offers a panoramic view of the essential components that drive successful organizations through effective marketing and strategy development.
The mission is to cultivate a new generation of marketers armed with not only leadership intelligence and marketing expertise but also exceptional public relations skills to become a competent holistic marketer. We are committed to moulding graduates who are not only ready for the professional sphere but are also socially responsible citizens contributing positively to our nation’s growth.
Choosing the NSBM’s Marketing Management Degree to embark on a journey that will not only prepare you for the future but also will empower you to shape it. Join us and become a part of a community dedicated to excellence, innovation, and making a real impact on the world of marketing. Take the step confidently into the ever-evolving global business landscape with NSBM’s cutting-edge Marketing Management Degree. Your future starts here now at NSBM!
KEY FEATURES
- UGC Approved 4-year honour’s degree with business in general, and Marketing Management in special with industry placement and individually supervised research project element.
- An unparalleled and current compilation of courses featuring optional modules designed to address the specific requirements of a career in Marketing.
- Cultivating the ability to think critically and solve complex issues is pivotal for excelling across a diverse spectrum of professional trajectories within the realm of marketing. Harnessing the principles of neuro-marketing, exploring innovative avenues in new product development, and leveraging the dynamic landscape of digital marketing.
- Opportunity to access world-renowned and acclaimed business case studies in the marketing field.
- Opportunity to participate in industry-focused and resourced workshops aiming at contemporary marketing strategies’ applications (i.e., digital marketing, advertising, merchandising and sales, marketing analytics).
- Opportunity to pursue the basics of a foreign language: Chinese.
OBJECTIVES
- To cultivate a profound understanding of diverse disciplines that underpin the field of marketing, empowering undergraduates with a foundation for continuous learning throughout their careers.
- To foster the skills necessary for interpreting theoretical insights into practical applications within various sectors of the business world.
- To nurture proficiency in comprehending and analyzing tricky marketing challenges, refining the capability to provide insightful analyses.
- To instil a healthy sense of ethical responsibility and unwavering dedication to contributing to the advancement of the nation's economic and social landscape.
PROGRAMME CONTENTS
Year 1
- Management Process
- Business Communication
- Financial Accounting
- Economics for Managers
- Soft Skills Development
- Business Statistics I
- Management Accounting
- Computer Applications
- Business Environment
- Introduction to Project Management
- Academic Writing
Year 2
- Human Resource Management
- Marketing Management
- Finance Management
- Operations Management
- Advertising Strategy and Execution
- Chinese Language
- Consumer Behavior
- Personal Aesthetic
- Organizational Behaviour
- Logistic Management
- Business Law
- Business Statistics II
Year 3
- Strategic Management
- Sales Management and Retail Marketing
- Brand Management and New Product Development
- Sustainability Marketing
- Service Marketing
- Industrial Training
- Neuro Marketing and Contemporary Practices (Elective)
- Public Relations and Event Marketing (Elective)
- Fundamentals of Digital Marketing
- Tourism Management and Hospitality Marketing
Year 4
- Research Methodology
- Events and Convention Marketing
- Applications of Digital Marketing
- International Marketing
- Dissertation
- Business Ethics and C.S.R.
- Strategic Marketing
- Data Analytic Tools for Marketers
ENTRY QUALIFICATIONS
A candidate should have three passes in Arts, Commerce, Biological Science, Physical Science or Technology streams in a single sitting at one of the following examinations or equivalent foreign qualifications as the minimum entry requirement.
- G.C.E. Advanced Level examination conducted by the Department of Examinations, Sri Lanka.
- G.C.E Advanced Level examination conducted by Pearson Edexel, UK (London A/L).
- International Advanced Level examination conducted by Pearson Edexel, UK.
- G.S.E Advanced Level examination conducted by Cambridge International Examination, UK
* Candidates with impressive results at a foreign examination held outside Sri Lanka, deemed equivalent to G.C.E. (Advanced Level) Examination of Sri Lanka are eligible to apply for admission to universities in Sri Lanka.
- Year 1 - 700,000 LKR
- Year 2 - 700,000 LKR
- Year 3 - 700,000 LKR
- Year 4 - 700,000 LKR
- Registration Fee - 10,000 LKR
- Library Fee - 5,000 LKR
Student Loan facilities are available from
Send us an inquiry to ask about payment plans and loan facilities
COURSE FEE
The fee for each semester is 350,000 LKR
Student Loan facilities are available from
Send us an inquiry to ask about payment plans and loan facilities
EMPLOYMENT OPPORTUNITIES
This programme offers the opportunity to enter the mid-layer of Marketing, Branding, Advertising, Digital Marketing, Merchandising, Sales and Retail Management, Public Relations, Events Marketing, Marketing Analysis, Content Marketing, E-Commerce, and Social Media Marketing careers.