BBM (Hons) Tourism, Hospitality & Events

UGC Approved - Offered By NSBM

Duration - 4 Years (Full time)

NSBM Green University town is a UGC approved degree-awarding institution that strives to create the most conducive environment for its students to become global graduates who are both team leaders and team players. Studying Hospitality and Tourism Management opens the door to a variety of sought-after careers in hotel and resort management, travel consultancy, tourist attractions, event industry and many other related fields. The hospitality and tourism industry is increasingly focusing on international visitors and is looking for ways to partner with the tourism industry. Managers with knowledge of both sectors, and an ability to tailor hospitality services for overseas visitors, are in great demand in Sri Lanka and overseas.

OBJECTIVES

You will examine the scope of the hospitality, tourism, and events industries and how they work together, whilst learning key business skills including finance, human resources, and marketing.
You will have the opportunity to receive a 06 months’ internship to get a hands-on experience in the industry.
It offers plenty of optional modules (eg: Wine and spirits knowledge, Health and Safety and Social Media in Tourism) that help you to specialize in a relevant career that is chosen by you. There is plenty of field trips in which you will take part in tailored modules.
You will have the option to choose an area of the industry that interests you as the focus of your research project, and that will increase your independent learning skills and your future employability.
Working with NSBM clubs such as ICTH (International Centre for Tourism and Hospitality), Aviation club and Foodies club will give you the employment edge.

KEY FACTS

Time Duration: 4 Years in Total
Program Outline: 2 + 2 Model
1st Year: Full-time Studies
2nd Year: Full-time Studies
3rd Year: 12 Months Course Work
4th Year: 06 Month Course Work 06 Months Practical Training

PROGRAMME CONTENTS

Year 1

Introduction to Tourism and Hospitality
Principles of Management
Basic Computing and ICT Application
Business Mathematics and Statistics
Business English
Principles of Economics
Event Management
Front Office Operations
Basic Accounting for Tourism
Business Communication Skills for Tourism

Year 2

Resources, Recreation and Tourism
Tourism Marketing Management
Sustainable Tourism Principles and Practices
Tourism Planning and Development
Social Etiquette and Professional Development for Tourism
Operations Management
Human Resource Management
Service Quality Management
Tourism, Hospitality and Event Marketing
Housekeeping and Accommodation Operations

Year 3

Sustainable Event Managemen
Tourism and Sustainable Development
Entrepreneurship in Tourism, Hospitality & Events
Finance and Revenue Management
MICE Tourism
Project Management in Tourism
Legal Environment of Tourism, Hospitality, and Events
Crisis and Disaster Management in Tourism
Travel and Tour Agency Operations
E – Commerce for Tourism

Year 4

Research Methodology in Tourism
Cultural Diversity in Tourism, Hospitality and Event Management
Strategic Management for Tourism
Aviation and Airport Operations
Dissertation (600 NH)
Internship Program (900 NH)

ENTRY QUALIFICATIONS

Students should have either of the following qualifications

Six passes (with 3 credit passes) in GCE Ordinary Level and Three Passes in GCE Advanced Level in a single sitting, in the respective streams, stipulated or approved by UGC, at one of the following examinations or an equivalent foreign qualification. Equivalent foreign qualification is defined as the minimum requirement for admission to a similar program in a UGC recognized university in that country.
G.C.E. Advanced Level examination conducted by the Department of Examinations, Sri Lanka.
G.C.E Advanced Level examination conducted by Pearson Edexel, UK (London A/L).
International Advanced Level examination conducted by Pearson Edexel, UK.
G.S.E Advanced Level examination conducted by Cambridge International Examination, UK