In an exciting academic venture, the second year Business Communications students visited Enfection Pvt Ltd, a global digital marketing agency, with expansions in Malaysia, Singapore, and the UK. Led by their passion for content marketing, the students delved into the realm of viral marketing during their visit to Enfection. Interacting with the agency’s strategy team, they gained valuable insights into the intricacies of crafting a successful campaign. Working on a real-life case study, the students had the opportunity to apply their theoretical knowledge in a practical setting.

The visit was made possible thanks to the gracious hospitality of Mr. Saliya Withana, CEO/Founder of Enfection, and Mr. Shezri Junaid, Chief Strategy Officer, along with their talented team.