Mr. Lasitha De Silva
Senior Lecturer
Contact
- lasitha.d@nsbm.ac.lk
- +94 11 544 5000 (ext 1148)
- Department of Marketing and Tourism Management
- Faculty of Business
- Google Scholar
Profile
Mr. Christopher Lasitha De Silva is a Senior Lecturer attached to the Department of Marketing and Tourism Management who joined the NSBM in year 2019. Prior to the appointment at NSBM, he earned nearly 17 years of work experience in many Government and Private organizations both in Sri Lanka and abroad. Namely Hilton Hotels and resorts, Jetwing Hotels and Resorts, Intercontinental Hotels Group, Ceylon Hotel School, Qatar Aviation Catering, Cinnamon Hotels and Resorts, University of Colombo (UOC), Human Resource Management Institute (HRMI) and Mount Lavinia Hotels Group.
Mr. De Silva gained his primary through secondary education at Trinity College, Kandy and graduated from the Ceylon Hotel School specialized in Food and Beverage Operations. He had also followed a Higher National Diploma in Human Recourse Management at National Institute of Business Management (NIBM), Post Graduate Diploma in Human Resources Management at National School of Business Management (NSBM), Post Graduate Diploma in Tourism Economics and Hotel Management (DTEHM) at University of Colombo (UOC), Masters in Tourism Economics and Hotel Management (MTEHM) at University of Colombo (UOC), Master of Philosophy in Economics (MPhil) at University of Colombo (UOC) and currently reading for a Doctoral Degree in Economics (PhD) at University of Colombo (UOC). Currently he is the Head of the Professional Advancement Department at the University.
Research Interests
- Tourism Operations
- Hospitality Development
- Events Management
- New Innovations in Tourism and Hospitality Contemporary Issues in Tourism
- Hospitality and Events and the effects on the Economy
- New Trends and Demands in Tourism
- Hospitality and Events
Memberships
- Institute of Hospitality United Kingdom
Journal Publications
- Women in Hospitality: Challenges Admits Covid-19 Global Pandemic, C. L. De Silva1, D. A. C. S. De Silva2
1 University of Colombo, Colombo, Sri Lanka. 2 Professor, University of Colombo, Colombo, Sri Lanka. International Journal of Trend in Scientific Research and Development (IJTSRD), Volume 5 Issue 4, May-June 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470. - Demand for ecotourism: an assessment of recreation value of lagoon in Sri Lanka. C. L. De Silva 1, D. A. C. S. De Silva 2. 1 University of Colombo, Colombo, Sri Lanka 2 Professor, University of Colombo, Colombo, Sri Lanka. International Journal of Commerce and Management Research ISSN: 2455-1627; Impact Factor: RJIF 5.22 Received: 24-10-2020; Accepted: 09-11-2020; Published: 29-11-2020 www.managejournal.com Volume 6; Issue 6; 2020; Page No. 47-54.
- Which presentation format of hotel online reviews appears to be more trustworthy for Generation Z travelers. An analysis of trusting attitudes and behavioral intentions in the Sri Lankan context. K. G. L. S. Weerawardana, L. Jingfang, C. L. De Silva, ICOBI 5 2022.
- An Analysis of The Retention of Trained Employees in The Food and Beverage Sector in The Hotel Industry(With A Special Reference to Selected Star Graded Resorts in Sri Lanka), C. L. De Silva 1, Dr. S. Perera 2.1 University of Colombo, Sri Lanka. 2. Management and Science University, Malaysia.International Journal of Trend in Scientific Research and Development (IJTSRD), Volume 5 Issue 1, November-December 2020 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470.
- The Impact of the COVID-19 Outbreak on the Social Costs of Tourism to the Sri Lankan Economy. C. L. De Silva, Prof. D. A. C. S. De Silva. National School of Business Management, University of Colombo, Colombo, Sri Lanka. International Journal of Trend in Scientific Research and Development (IJTSRD). Volume 5 Issue 1, November-December 2020 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470.
- Factors Influencing Online Fast-Food Ordering Intension among Millennials and Generation Z – Evidence from Sri Lanka. P. Gunarathna, C. L. De Silva, MERCon, volume 08, issue 01, Scopus.
Ongoing Research
- An Analysis of the Impact of Tourism Development on Sri Lankan Economy: With Special Reference to the Accommodation Sector of Sri Lankan Tourism.