Abstract :-

The main objective of this study is to identify the magnitude of the factors associated with Sri Lankan traditional preventive measures against Covid – 19 pandemic. This synopsis has been tested with a sample of 200 randomly selected citizens in Sri Lanka which covers different age groups, gender, & various kinds of health conditions. A survey was developed and utilized to gather data regarding the factors that are significantly associated with the preventive measures of Covid – 19 pandemics. The data gathered, was statistically analyzed in order to support or reject the research hypothesis. The findings of the research had indicated that there were significant impacts between Covid-19 &
the tools or the preventive traditional measures such as regular use of medicinal concoction of Koththamalli (coriander seeds -Coriandrumsativum), also known as cilantro, use
of Ginger (Zingiberofficinale) with tea & Veniwalgata (Consciniumfenestratum) on a daily basis that help to enhance the inflammation, immunization & prevent respiratory failures. According to the world records, Sri Lanka has achieved the reputation of ranking the second place among the States in the globe who recovered from Covid-19, by adhering to good health practices by consuming traditional indigenous Sri Lankan medicines. The researcher then suggested, making this golden situation as a unique opportunity to promote Sri Lankan Koththamalli (Coriandrumsativum), Ginger (Zingiberofficinale) & Veniwalgata (Consciniumfenestratum) considering them as our assets to promote & win the international market share. Throughout this study, the researcher suggests strategies to be coordinated by all relevant parties to optimize & succeed the targeted goal of winning the international market share.

Keywords: Traditional preventive measures, indigenous medicine, promotion, international market.