The Department of Marketing and Tourism Management at NSBM Green University proudly hosted the 4th Annual Student Research Symposium in Marketing, Tourism, Multimedia, and Business Communication on October 31, 2024. This year’s symposium centered on the timely theme, “Resilient Horizons: Exploring Trends in Marketing, Media, Tourism & Business Communication”.
The symposium included a diverse collection of oral and poster presentations by undergraduates, covering various sub-disciplines within the department. The event featured Prof. Sandamali Galdolage, Head of the Department of Marketing Management at the University of Sri Jayewardenepura, as the keynote speaker. The guest of honour was Ms. Ishara Naufal, Senior Vice President of Human Resources at Cinnamon Hotels and Resorts, accompanied by Mr. Supun Fernando, Director of Talent Acquisition, and Ms. Lakshila Priyani, Assistant Manager of Talent Acquisition.
Gracing the occasion were distinguished guests, including Prof. E.A. Weerasinghe, Vice Chancellor of NSBM Green University; Prof. J. Baratha Dodankotuwa, Head of Academic Development and Quality Assurance; Ms. Thilini De Silva, Dean of the Faculty of Business; and Mr. Venura Colobage, Head of the Department of Marketing and Tourism Management. Conference Chair Prof. Dushar Dayarathne, along with Conference Secretaries Mr. Navindu Sathsara and Ms. Thaksala Weerasekara, contributed to the successful organization of the event. Faculty members and academia from across the university also attended, making this year’s symposium a collaborative and insightful gathering..